MY.PURE

Extraordinarily natural, MY.PURE is designed for those who embrace the MY.ORGANICS Green philosophy every day. It prioritizes raw materials of the highest quality, selecting certified organic or biodynamic ingredients to ensure gentle, effective care that honors nature’s balance.

MY.PURE SHAMPOO

Illuminating shampoo with 97.5% certified natural ingredients

31.00€

MY.PURE CONDITIONER

Illuminating conditioner with more than 97.9% certified natural ingredients

33.00€

MY.PURE BIPHASIC

Biphasic spray with more than 97.5% certified natural ingredients

30.00€

MY.PURE BUTTER

Natural pre-shampoo wrap with 98.75% certified natural ingredients

39.00€

MY.PURE OIL

Reconstructive oil with 97.3% certified natural ingredients

49.00€

KIT MY.PURE

Illuminating Kit with Shampoo and Conditioner

64.00€

BEHIND THE FORMULAS

LUMINESCINE
A natural active derived from mullein flowers, it transforms UV light into renewed radiance, leaving hair brighter and protected from solar damage.

LACTIL®
A moisturizing complex composed of sodium lactate, sodium PCA, glycine, urea, and niacinamide. It helps regulate natural hydration, fights dryness, and imparts softness.

HERO INGREDIENTS

Linseed

Packed with omega-3, it strengthens hair, enhances silkiness, and helps rebalance the scalp.

Witch hazel

Known for soothing sensitive skin, it also stimulates microcirculation and nourishes hair follicles.

Calendula

Provides deep cleansing and elasticity, while reducing excess sebum and leaving hair soft.

Sunflower

A rich source of vitamins E and K, it strengthens hair, prevents split ends, and adds natural shine.

Aloe

Naturally moisturizing and rich in minerals, it soothes irritation and is especially beneficial for dry or sensitive scalps.

Cookie name	Provider	Purpose	Expiry
cookiesplus	PrestaShop	Stores the cookie consent choices made by the user.	365 days
PrestaShop-*	PrestaShop	Stores user session, cart and authentication state.	Session / 480 days

Cookie name	Provider	Purpose	Expiry
_ga	Google Ireland Ltd.	Used by Google Analytics to distinguish unique users.	2 years
_ga_EFRWBJ3YFH	Google Ireland Ltd.	Used by Google Analytics 4 to persist session state for property G-EFRWBJ3YFH.	2 years

Cookie name	Provider	Purpose	Expiry
fr	Meta Platforms Ireland Ltd.	Used by Meta to deliver, measure and improve the relevance of ads.	3 months
IDE	Google Ireland Ltd. (DoubleClick)	Used by Google DoubleClick to register and report user actions after viewing or clicking ads, to measure ad effectiveness and present targeted ads.	13 months
_fbc	Meta Platforms Ireland Ltd.	Stores the last-click ad identifier (fbclid) for attribution.	90 days
_fbp	Meta Platforms Ireland Ltd.	Used by Meta (Facebook) to deliver advertising and measure conversions for the Meta Pixel ID 1769735723759274.	90 days
_gcl_au	Google Ireland Ltd.	Used by Google Ads to test advertising efficiency on websites that use their services.	90 days